Nov 23, 2014 if you want to make money as an artist, or at least understand whats happening to writers, musicians, and other entertainers in the age of amazon, itunes, and netflix, you really need to read anita elberses book, blockbusters. Her somewhat depressing conclusion is that there is no surer bet than focusing the lions share of resources on blockbusters, products intended to make the biggest initial splash with the largest possible audience. Harvard professor of business administration anita elberse introduces her book, blockbusters. An awardwinning teacher and scholar, professor elberse develops and teaches a course covering the businesses of entertainment, media, and sports, titled strategic marketing in creative industries, which. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment. Why blockbusters are taking over the arts the boston globe. Go big or go home, says harvard professor anita elberses new book, blockbusters, examines the strategy behind making and marketing megahits. Publishers weekly fortunate readers of the book are claiming that anita elberses blockbusters is a compelling answer to those wondering why hollywood seems obsessed with.
Elberse satisfyingly deflates the glee of technofuturists such as anderson at the allegedly imminent. Read blockbusters hitmaking, risktaking, and the big business of entertainment by anita elberse available from rakuten kobo. Hitmaking, risktaking, and the big business of entertainment by anita elberse thank you for the book goodreads. Blockbusters hitmaking, risktaking, and the big business of entertainment by anita elberse. Use features like bookmarks, note taking and highlighting while reading blockbusters. Blockbusters available for download and read online in other formats.
Her work has been featured in the new york times, the wall street journal, variety, and fortune. Anita elberse, harvard business schools expert on the entertainment industry, has done. Anita elberse, backed by a picture of basketball superstar lebron james. Prior to joining harvard business school, professor elberse was a visiting fellow at the wharton school, university of pennsylvania. Tim robey takes issue with anita elberses argument that, when it comes. Why big hits and big risks are the future of the entertainment business, these findings all point in one direction, and that direction is towards massive. Anita elberses blockbusters is the formal announcement of the death of the long tails premise. In this book, drawing on my case studies and other research on the worlds of media and sports, i explain a. Buy blockbusters by anita elberse from waterstones today. Full of inside stories from elberses unprecedented access to some of the worlds most successful entertainment brands, blockbusters is destined to become required reading for anyone seeking to understand how the entertainment industry really works and how to navigate todays highstakes business world at large. Why big hits and big risks are the future of the entertainment.
In a typical year, grand central publishing formerly warner books goes to market with 275 to 300 book titles spread across two catalogsits fall and winter lists. This is a great book particularly chapter 2 which is an examination of how products such as movies, books, or new music are. Why big hits and big risks are the future of the entertainment business by anita elberse. The book effectively explains the paradox of why more entertainment channels result in fewer choices, and offers a welcome respite from the usual business titles.
Anitas book and achievement has been accomplished with great skill and years of research with leading hollywood and the music industry. Blockbusters by anita elberse, 9780579221, available at book depository with free delivery worldwide. Why big hits and big risks are the future of the entertainment business. If you enjoy reading about how the entertainment business makes money this is the book for you. Anita elberse, harvard business schools expert on the entertainment industry, has. Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of harvard busi. Everyday low prices and free delivery on eligible orders. In its place is the old chart showing a few big hits and a million misses, a. Hitmaking, risktaking, and the big business of entertainment by anita elberse.
Anita elberse on the big business of blockbusters harvard. Why big hits and big risks are the future of the entertainment business, these findings all point in. Publishers weekly fortunate readers of the book are claiming that anita elberse s blockbusters is a compelling answer to those wondering why hollywood seems obsessed with. Buy a cheap copy of blockbusters book by anita elberse. Blockbusters anita elberse 9780805094336 netgalley. Blockbusters, by one of harvard business schools most popular professors anita elberse, looks to answer the question of what lies behind the risktaking, hitmaking and big business of entertainment. Anita elberse is the lincoln filene professor of business administration at harvard business school.
A professor at harvard, her conclusions are grounded in plenty of evidence and ten years of research. Anita elberse describes the history of how blockbuster products and star entertainers were built. Blockbusters by anita elberse overdrive rakuten overdrive. Anita elberse at the blockbusters book party photo credit. Browse anita elberses bestselling audiobooks and newest titles. Hitmaking, risktaking, and the big business of entertainment. Anita elberse audio books, best sellers, author bio. Discover more authors youll love listening to on audible. Why the high budget business model big hits and big risks is here to stay. She has published more than four dozen indepth case studies on companies and personalities in the world of entertainment, and one book, blockbusters. Hitmaking, risktaking, and the big business of entertainment kindle edition by elberse, anita. Why the future of business is selling less of more. Discover delightful childrens books with prime book box, a subscription that delivers new books every 1, 2, or 3 months new customers receive 15% off your.
Download it once and read it on your kindle device, pc, phones or tablets. Oct 15, 20 listen to blockbusters audiobook by anita elberse. Now, in this groundbreaking book, she explains a powerful truth about the. Why the highbudget business model big hits and big risks is here to stay. Anita elberse is a great author and her understanding and judgement towards this book relates perfectly with a reader like.
If you want to make money as an artist, or at least understand whats happening to writers, musicians, and other entertainers in the age of amazon, itunes, and netflix, you really need to read anita elberses book, blockbusters a professor at harvard, her conclusions are grounded in plenty of evidence and ten years of research. Then read it again for elberse s model, which explains the process by which hits and stars are made. The story of the entertainment blockbuster model and why it isnt going anywhere. Hitmaking, risktaking, and the big business of entertainment, which amazon named one of its best books of 20. Why the long tail was nonetheless a blockbuster book is a mystery elberse does not investigate. Get 50% off this audiobook at the audiobooksnow online audio book store and download or stream it right to your computer, smartphone or tablet. The book is well researched and loaded with examples. Hitmaking, risktaking, and the big business of entertainment ebook written by anita elberse. Stream and download audiobooks to your computer, tablet or mobile phone. Have your ever wondered why actors, popstars and football heroes command paid 8 figure salaries, or whats more.
Why big hits and big risks are the future of the entertainment business main by elberse, anita isbn. Anita elberse is a great author and her understanding and judgement towards this book relates perfectly with a reader like me. Because people are inherently social, the harvard business professor anita elberse points out, they generally find value in reading the same books. Anita elberse, backed by a picture of basketball superstar lebron james, an important figure in her book blockbusters photograph by dina rudick the boston globe via getty images in 2006, chris anderson, then editor of wired magazine, published the long tail. Anita elberse, the lincoln filene professor of business administration at the harvard business school, is one of the youngest female professors to be awarded tenure in the schools history. Fortunate readers of the book are claiming that anita elberses blockbusters is a compelling answer to those wondering why hollywood seems obsessed with superheroes. An awardwinning teacher and scholar, professor elberse develops and teaches a course covering the businesses of entertainment, media, and sports, titled strategic marketing in creative industries, which ranks among the most soughtafter courses in the schools curriculum for. Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of harvard business schools most popular professorswhats. Anita s book and achievement has been accomplished with great skill and years of research with leading hollywood and the music industry. An interview with anita elberse, the author of blockbusters and a professor at harvard business school. If youve ever read arguments about whether leaders are made or born, youll love this. Anita elberse, harvard business schools expert on the entertainment industry.
But in her new book blockbusters, elberse argues that for. Several of these case studies are described in her bestselling first book, blockbusters. Good books merit a second readingblockbusters merits at least three. This book is outstanding in the way it describes blockbusters not only in show business but in conjunction to other business sectors. Why big hits and big risks are the future of the entertainment business ebook written by anita elberse. Oct 15, 20 the book effectively explains the paradox of why more entertainment channels result in fewer choices, and offers a welcome respite from the usual business titles.
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